Current Campaign: Speak Up Fall Campaign 2018

This year, the theme for the Fall campaign is “SPEAK UP,” and will focus on reaching adolescent aged youth. One of the factors for this campaign is the understanding that peer to peer influence is significantly high and evident for amongst adolescents. HOPE’s goal is to educate the youth in Riverside County on how to support their fellow peers, we want them to know that their voice matters, and they don’t have to be afraid to “SPEAK UP” if they or someone they know is being abused or neglected. The components of the campaign include: various media efforts (Facebook, Twitter, Instagram, TV and/or radio commercials), and t-shirts that will be given out to teens to help spread the message.


PREVIOUS CAMPAIGNS

OCTOBER 2017....

DON'T LOOK THE OTHER WAY, WHEN A CHILD NEEDS YOU TO SEE AND REPORT

... was very enlightening! We launched our Child Abuse Reporting Awareness Campaign, "Don't Look The Other Way" where we informed the community on how and why to report possible child abuse. 

This campaign really emphasized the National Child Abuse hotline 1-800-4-A-CHILD and help to debunk common myths surrounding reporting child abuse.

To help further our reach we had 3 billboards advertising the hotline and created a radio jingle! 

Don't look away Geofence Design FINAL.jpg

december 2016...

...was full of HOPE! We launched our HOPE for the Holidays campaign, where we collected toys and gifts for Riverside County foster youth. The community support was phenomenal, and we would like to give a special shout out to the following HOPE superstars:

  • District 4 Christopher's Clubhouse and Boy Scouts of America Troop 262 for going above and beyond by hosting toy drives in the cold over Thanksgiving Weekend!

  • The Campbell family, FSA Accounting and HR Departments for your generous toy donations.

  • My Stuff Bags for providing HOPE filled duffles for 400 foster youth!

october 2016...

...was amazing! We launched our Anti-Bullying Campaign for October's Bullying Awareness Month. This campaign had such an impact that people to came in to our office and shared their stories with us.

During the month, we asked Riverside County residents to #STANDUPTOGETHER against bullying by signing a pledge to speak up, extend a hand, and become a friend when they witnessed bullying. Participants were given bracelets to pass on to others to spread awareness.  

Here's who ended up pledging:

79 Kids and 103 Adults at our outreach events

19 Adults came in to HOPE's Office

332 Kids and 66 Adults at our workshops

55 Pledges online

Our total pledges against bullying for the month totaled 654! Way to take a stand, Riverside!